Dos Equis social was like having a second job. There is just so much of it. We worked with the client, the partner agencies (particularly PR and Media) and came up with a channel strategy that worked for us. We hit the KPIs the client set repeatedly. Among our achievements:
We tripled our Facebook followers, garnering over 3 million fans (before you say, "oh, that's not so many," remember that responsible alcohol brands have to age gate. This makes it more difficult to pay-for-likes or get bots to sign on.)
We established the largest US following of ANY important beer brand, including our holding partner, Heineken.
We got called out by the Facebook staff for having written, in their words, "the best three word post ever." (It was: Whales watch him.)
We had a lot of fun. Take a look at some of the things we did.
