We turned Halloween into Masquerade Season, complete with experiential parties in New Orleans. We created an immersive interactive experience that garnered 27 million views (experience it here) as well as one of the first branded, live-action forays into virtual reality, partnering with Oculus Rift (here is some related press and some other related press. It even helped to earn our partner production company, M ss ng P eces a spot on Creativity's A-list).