I led Dos Equis for nearly four years. In that time, we had a lot of fun, created an incredible amount of content for both traditional and digital channels, and won some shiny metal objects to boot.
More importantly, I helped repair and reaffirm a relationship between the agency and client and helped grow the Dos Equis business. In the business years I creatively lead the account, Dos Equis sales grew 22%, 15%, 17% and 14% respectively - all in a period when macro-brand beer sales were stagnating or steeply declining.