Denny Hamlin's eBay Auction came out of a concepting session for a banner ad. We thought, a guy who thinks "everyday is race day" would sell anything that slows him down. We ended up selling 37 slow items (molasses, a 1,000 piece puzzle, a Crock Pot) - one for every week of the race season - and raising a lot of money for Children's Hospital, a very worthy cause.