BetterHelp first came to us for creative writing help. They had ideas in mind about “help.” We created a campaign around the unhelpful advice that everyone seems to give while brushing off mental stress, instead of what you get from therapy.

This work helped pave the way to grow our relationship. We created a strategy of finding the people who were least likely to seek therapy - those with the “I’m ok, tough guy” mindset. Then, we made spots that spoke directly to the silliness of that idea.

Our work was recognized by Creativity, Muse By Clio and more, but more importantly, it was shared widely in social media.